MizPee eu - The Fastest Way to Find a Toilet in Barcelona

Released on: February 11, 2008, 11:56 am

Press Release Author: Jeneane Sessum

Industry: Internet & Online

Press Release Summary: Mobile Service Launches to Help Europeans on the Go Find
Relief

Press Release Body: BARCELONA -- February 8, 2008 -- Yojo Mobile
(www.yojomobile.com) today announced MizPee for Europe (www.mizpee.eu), a
multi-platform mobile application that guides people on the go to the nearest clean
toilet based on peer reviews and ratings of facilities. The service, which launched
in June 2007 in North America, has won accolades from users and the attention of the
industry. Mizpee was selected as one of the Top 12 Mobile++ Technologies by The
National Association of Television Program Executives (NATPE), as a Top 100 Company
by AO Media, and as one of the 15 Essential Mobile Websites by PCWorld. The
award-wining service is now available in Barcelona, London, Paris, and Rome, and
will be expanding to additional European cities in the coming months.

Mizpee.eu users can access MizPee's WAP interface to find the nearest toilet by
using their mobile Web browser to retrieve a list of nearby toilets and their
details. MizPee tells users if the facilities are handicap accessible, whether or
not there are diaper-changing stations, and if the toilet is designated for public
use or restricted to customers only. Mizpee is also accessible via the PC at
www.mizpee.eu.

MizPee's time-based search technology sends users information on toilets that are
open at the time of the query, saving both time and frustration. Entertaining
content, including "Looisms" - or bathroom trivia - is also available on the MizPee
website and via the mobile Web browser to help users pass the time.

Since the introduction of the MizPee beta site in June 2007, the site has had more
than 1.4 million hits and has served over 130,000 unique users.

About Yojo Mobile
Yojo Mobile (www.yojomobile.com) is a pioneer in targeted location-based services.
The company creates multiplatform mobile services that help users find time- and
location-sensitive information, entertaining content, and hot deals from local
merchants. Yojo's flagship offerings - Mizpee.eu and MizPee.com -- locate the
nearest clean toilet based on peer reviews and ratings when users provide a street
address. Additional offerings from Yojo Mobile are coming soon.


Press Contact:
Jeneane Sessum
Future Works for Yojo Mobile
+1-678-294-0900
jeneane@future-works.com


Web Site: http://www.future-works.com

Contact Details: Jeneane Sessum
Future Works for Yojo Mobile
+1-678-294-0900
jeneane@future-works.com

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